BUSINESS PLAN OUTLINE

Introduction

• State your objectives
  – Who you are, what your goals are, and when you expect these goals to be accomplished.
• Describe your business.
  – What the business will be, how it was conceived, and how it is expected to develop.

Marketing Plan

• Describe your products or services.
  – A detailed description of your products or services, as well as your competitive advantages your product has.
• Identify your potential market.
  – Determine who are our present or projected custumers and how many.
• Identify your competitors.
  – Learn as much as you can about your competitors: their size, profitability, and operations.
• Consider your pricing policy.
  – Set a pricing policy that maximizes profit and sustainability.
• Determine your marketing methods
  – How will you promote your business? How will you sell? Channels of distribution? How do customers perceive your product.

Production Plan

• Identify your material requirements and sources of supply.
  – List down what you need, and how much, for manufacturing your products or for rendering your services.
• Determine the processes and equipment you need to use.
  – A detailed description of your product process, or service procedures.

Organizational Plan

• Determine your key personnel.
  – Identify key people for certain tasks and positions, including you as owner and manager.
• Identify your work force and support personnel.
  – List down all the skills the work entails, and number of people for the job, and how much they have to be compensated.

Financial Plan

• Determine your financial requirements.
  – Prepare a forecast that outlines your capital requirements such as fixed capital (land, equipment), working capital (for purchase of raw materials, compensation, utilities), and preoperating capital (registration and licenses).
• Prepare a budget.
  – Should include marketing, production, and general and administrative expenses.