BUSINESS PLAN OUTLINE
Introduction
- State your objectives
– Who you are, what your goals are, and when you expect these goals to be accomplished. - Describe your business.
– What the business will be, how it was conceived, and how it is expected to develop.
Marketing Plan
- Describe your products or services.
– A detailed description of your products or services, as well as your competitive advantages your product has. - Identify your potential market.
– Determine who are our present or projected custumers and how many. - Identify your competitors.
– Learn as much as you can about your competitors: their size, profitability, and operations. - Consider your pricing policy.
– Set a pricing policy that maximizes profit and sustainability. - Determine your marketing methods
– How will you promote your business? How will you sell? Channels of distribution? How do customers perceive your product.
Production Plan
- Identify your material requirements and sources of supply.
– List down what you need, and how much, for manufacturing your products or for rendering your services. - Determine the processes and equipment you need to use.
– A detailed description of your product process, or service procedures.
Organizational Plan
- Determine your key personnel.
– Identify key people for certain tasks and positions, including you as owner and manager. - Identify your work force and support personnel.
– List down all the skills the work entails, and number of people for the job, and how much they have to be compensated.
Financial Plan
- Determine your financial requirements.
– Prepare a forecast that outlines your capital requirements such as fixed capital (land, equipment), working capital (for purchase of raw materials, compensation, utilities), and preoperating capital (registration and licenses). - Prepare a budget.
– Should include marketing, production, and general and administrative expenses.